- Topic
Social media and democracy
Twitter/X · Facebook · TikTok
I study how politicians, campaigns, journalists, and the public use social media, from the days of heady optimism about Twitter and Facebook in 2009 to today’s fears and skepticism about X and TikTok. One constant remains. Social media have never influenced elections and political attitudes as strongly as optimists hoped and pessimists fear. Change is real, but it happens in how politics is expressed and reaches people. The fundamentals stay the same.
For journalists, campaigners, and regulators: what social media change in politics, and what social media campaigns can and cannot do.
Selected publications
- Retooling Politics
Do digital media empower the weak or break democracy? A balanced account of data-driven politics, political information, campaign effects, and political organizations.
- Twitter Use in Election Campaigns
Twitter did not level the playing field. Parties and candidates used it mostly to broadcast their message and to influence news coverage, rarely for dialogue with voters. Those tweeting about politics were a small, politically interested, and partisan minority.
- Digital Media and the Surge of Political Outsiders
Digital media let outsiders route around parties and legacy media, which once filtered out extreme positions. This helps explain the success of challengers in the United States, Germany, and China.
- Digitale Informationsumgebungen
Digital information environments offer more choice and give new intermediaries a growing role in the flow of political information. The chapter reviews the evidence on echo chambers, filter bubbles, fake news, and algorithms.
Recent publications 8
2026 2
2025 1
- Social Media and Electoral Prediction: Ten Years AfterDaniel Gayo-Avello, Andreas Jungherr, and Gonzalo Rivero
2023 1
2022 3
- Populist Supporters on Reddit: A Comparison of Content and Behavioral Patterns within Publics of Supporters of Donald Trump and Hillary ClintonAndreas Jungherr, Oliver Posegga, and Jisun An
- Review of Cristian Vaccari and Augusto Valeriani (2021): Outside the Bubble: Social Media and Political Participation in Western DemocraciesAndreas Jungherr
- The Role of Flag Emoji in Online Political CommunicationAnkit Kariryaa, Simon Rundé, Hendrik Heuer, Andreas Jungherr, and Johannes Schöning
2021 1
- Twitter im WahlkampfAndreas Jungherr