Andreas Jungherr

Don't know where we're going,
but there's no sense being late.
What I Do

How do societies adapt to digital change?

I am interested in digital innovation and how institutions, organizations, and individual actors adapt.




Friedrich-Schiller-University Jena

Univ.-Prof. Dr. Andreas Jungherr

I study, teach, and write about digital technology and politics.
I wrote a book on the uses and effects of digital media in politics.
Previously, I wrote a book on the use of
digital trace data and computational social science in the study of political communication.
Beyond this, I wrote a series of articles on political communication, persuasion, digital campaigning, and computational social science.
Currently, I am working on a project identifying and measuring discursive power in contemporary media systems.
And there is Marlowe.


Retooling Politics: How Digital Media are Shaping Democracy

Donald Trump, the Arab Spring, Brexit: digital media have provided political actors and citizens with new tools to engage in politics. These tools are now routinely used by activists, candidates, non-governmental organizations, and parties to inform, mobilize, and persuade people. But what are the effects of this retooling of politics? Do digital media empower the powerless or are they breaking democracy? Have these new tools and practices fundamentally changed politics or is their impact just a matter of degree? This clear-eyed guide steps back from hyperbolic hopes and fears to offer a balanced account of what aspects of politics are being shaped by digital media and what remains unchanged. The authors discuss data-driven politics, the flow and reach of political information, the effects of communication interventions through digital tools, their use by citizens in coordinating political action, and what their impact is on political organizations and on democracy at large.

Cowritten with Gonzalo Rivero and Daniel Gayo-Avello.


What others are saying

Retooling Politics is simply the best book I have read on politics in the digital age. The authors show how political actors use legacy media, digital platforms, and data driven strategies to change how public information is produced, distributed, received, evaluated and used. This book updates the entire field with a timely focus on contemporary problems of democracy. It is destined to become a classic.

W. Lance Bennett

University of Washington

In this provocative, fresh account of the power of digital media in politics, the authors bundle insights from various fields to provide an accessible account of the many ways digital media are shaping contemporary politics. This timely and welcome book will be highly useful for anyone seeking to understand this complex and evolving issue.

Kenneth Benoit

London School of Economics and Political Science

This book gives a nuanced analysis of digital media in politics, focusing on political actors’ needs, flows and costs of information, and connections to publics. The authors offer readers a careful and systematic approach to the big question of whether digital media strengthen or undermine democracy.

Bruce Bimber

University of California, Santa Barbara

The effects of digital media on politics and democracy are far-reaching, diverse, quickly evolving, and difficult to grasp. Retooling Politics is an essential resource for anyone trying to make sense of the connection between digital media and politics – and to understand what we actually know about it.

Fabrizio Gilardi

University of Zurich

Jungherr, Rivero and Gayo-Avello’s Retooling Politics is simply exquisite. By all means this book represents one of the finest accounts I have come across to explain why and how digital media is the largest and most profound transformative power in today’s democracy. With a comprehensive, meticulous, and sharp use of the most current and influential literature in the social sciences, the authors build a brilliant and multi-disciplinary argument that will guide readers to better grasp how digital media has transformed our political realm.

Homero Gil de Zúñiga

University of Vienna

Retooling Politics offers a fresh and nuanced ‘needs-based’ framework for analyzing the effects of digital media on political life. This is a necessary book that cuts through hyperbole in its grounded, procedural analysis of what has actually changed in politics, from how organizations pursue their ends to the voices that count in public life.

Daniel Kreiss

UNC Center for Information, Technology, and Public Life

All over the world, old political goals are pursued with new political tools. Retooling Politics’ needs-based approach presents a nuanced new way of thinking about the impact not on specific political outcomes, or on the basic goals of political actors, but on the practical and institutional process of politics. Thus, this book will help combat the catchy but simplistic narratives advanced by digital cheerleaders and doom-mongers and contribute to more realistic and evidence-based alternatives.

Rasmus Nielsen

University of Oxford

This book offers a fresh and comprehensive perspective on the needs that digital media fulfill in the context of democratic politics. The wide-ranging analysis explores the needs that digital media provides for political organizations, for the spread of information, and for enabling collective action in the broadest sense.

Jennifer Stromer-Galley

Syracuse University


Discursive Power in Contemporary Media Systems: A Comparative Framework

Contemporary media systems are in transition. The constellation of organizations, groups, and individuals contributing information to national and international news flows has changed as a result of the digital transformation. The “hybrid media system” has proven to be one of the most instructive concepts addressing this change. Its focus on the mutually dependent interconnections between various types of media organizations, actors, and publics has inspired prolific research. Yet the concept can tempt researchers to sidestep systematic analyses of information flows and actors’ differing degrees of influence by treating media systems as a black box. To enable large-scale, empirical comparative studies aimed at identifying interdependencies and power relationships in contemporary media systems, we propose the concept of discursive power. This describes the ability of contributors to communication spaces to introduce, amplify, and maintain topics, frames, and speakers, thus shaping public discourses and controversies that unfold in interconnected communication spaces. We also provide a theoretical framework of how structural features of organizations and media systems contribute to the emergence of discursive power for different types of actors in various contexts. This adds to the theoretical toolkit available to researchers interested in the empirical analysis of contemporary media systems.

Cowritten with Oliver Posegga and Jisun An.


Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes, or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

New Publications
Project: VolkswagenStiftung

Discursive Power in Contemporary Media Systems

Contemporary media systems are shaped by diverse constellation of organizations, groups, and individuals contributing information to national and international news flows. In our project, we analyze interdependencies and power relationships among these new constellations. We do so through the concept of discursive power: the ability of contributors to communication spaces to introduce, amplify, and maintain topics, frames, and speakers in interconnected communication spaces.

The project has received generous funding by the VolkswagenStiftung in the funding line “International Research in Computational Social Sciences”.

We are an interdisciplinary team of early-career researchers coming from computer, information and the social sciences. Our interdisciplinary backgrounds allow us to realize the research potential of computational social science informed by both computer and social science without being limited by either.


Jisun An

Qatar Computing Research Institute, Hamad Bin Khalifa University (HBKU)


Andreas Jungherr

Department of Politics and Public Administration at the University of Konstanz


Oliver Posegga

Department of Information Systems and Social Networks at the University of Bamberg



Andreas Jungherr is Professor for Communication with Special Focus on the Digital Transformation and Publics at the Friedrich-Schiller-University Jena (since 2020). He was a Juniorprofessor (Assistant Professor) for Social Science Data Collection and Analysis at the University of Konstanz, Germany (2016-2020), Visiting Professor at the University of Zurich (2018-9), Post-Doc at the Chair for Political Psychology at the University of Mannheim (2014-6), and a Research Associate at the Chair for Political Sociology at the University of Bamberg (2009-14) where he also defended his PhD in 2014.

He examines the impact of digital media on politics and society. He has worked on the uses of digital media and technology by publics, political actors, and organizations in international comparison. He also addresses challenges for scientific research in reaction to digital change in order to realize opportunities emerging from new data sources and analytical approaches. In this, he has focused on harnessing the potential of digital methods and computational social science while addressing methodological challenges in its integration into the social sciences. Depending on the object under study, he also uses traditional quantitative and qualitative empirical approaches.

Currently, he is lead investigator of “Communicative Power in Hybrid Media Systems“, a project financed by the VolkswagenStiftung (2017-2020). The interdisciplinary project, featuring computer and information scientists, focuses on the interconnection between political coverage in legacy, online media, and political talk on online platforms in Germany, UK, USA, and South Korea.

Currently, Jungherr is working with Ralph Schroeder on a book on the structural transformation of the contemporary public arena and associated political and social challenges. Coming to Cambridge University Press next summer.

His current book with Cambridge University Press is Retooling Politics: How Digital Media are Shaping Democracy (with Gonzalo Rivero and Daniel Gayo-Avello). He is also author of the books Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research (Springer: 2015) and Das Internet in Wahlkämpfen: Konzepte, Wirkungen und Kampagnenfunktionen (with Harald Schoen, Springer VS: 2013).

Jungherr’s articles have appeared in Journal of Communication, Journal of Computer-Mediated Communication, The International Journal of Press/Politics, Review of International Political Economy, Party Politics, Politische Vierteljahresschrift, Social Science Computer Review, Journal of Information Technology & Politics, Zeitschrift für Parlamentsfragen, and Internationale Politik.

Jungherr and his work are regularly featured in international media coverage. He has offered assessments on digital media, data-driven campaigning, political communication in general, and the social and political potential of big data and computational social science.

His work has been covered by The Atlantic, The Guardian, Neue Zürcher Zeitung (NZZ), Newsweek, Reuters, The Washington Post, Westdeutscher Rundfunk (WDR), and others. He has written guest pieces for Spiegel Online and Der Tagesspiegel and given interviews for 3sat, Cicero, Deutsche Presse-Agentur (dpa), Deutschlandfunk, Deutschlandradio Wissen, Südwestrundfunk (SWR), and Westdeutscher Rundfunk (WDR). Jungherr has been quoted in pieces by Bayerischer Rundfunk (BR), Bild, CNN, Deutsche Welle, Deutschlandfunk, Financial Times Deutschland, Handelsblatt, New Scientist, The New York Times, Norddeutscher Rundfunk (NDR), Politico, Politik & Kommunikation, Der SPIEGEL, Der Tagesspiegel, Die Welt, Westdeutscher Rundfunk (WDR), and others.

At the Universities Bamberg, Konstanz, Luzern, Mannheim, Zurich, and the Zeppelin University he has taught courses on:

Conceptual and Topical Courses:

  • Comparative Political Communication [Syllabus],
  • Computational Social Science [Syllabus],
  • Digital Media in Politics [Syllabus],
  • Electoral Behavior,
  • Political Psychology [Syllabus], and
  • Technological Innovation and Political Change [Syllabus].
  • Methods and Research Design:

  • Digital Trace Data in the Social Sciences [Course website, Syllabus],
  • Identifying Effects of Digital Media in Politics [Syllabus],
  • Introduction to Scientific Research in Political Science [Syllabus], and
  • Text Analysis in the Social Sciences [Course website, Syllabus].
  • Jungherr is a regular speaker at international conferences, be it in the social sciences or computer science. He has presented papers at the APSA Annual Meeting, CHI, CIKM, ECPR General Conference, ECPR Joint Sessions, EPSA Annual Meeting, HICSS, ICA Annual Conference, ICWSM, MPSA Annual Conference, the Oxford Internet Institute, the University of Illinois at Chicago, and Wellesley College. He is also a regular speaker at conferences addressing a general audience, such as re:publica, reCampaign, or the Personal Democracy Forum Europe.

    With Pascal Jürgens, Jungherr published a software package and a tutorial on how to collect, prepare, and analyze Twitter-data.

    Selected Publications

    Digital Governance

    Andreas Jungherr, Gonzalo Rivero, and Daniel Gayo-Avello. 2020. Retooling Politics: How Digital Media are Shaping Democracy. New York, NY: Cambridge University Press. (Forthcoming).

    Andreas Jungherr. 2017. Das Internet in der politischen Kommunikation: Forschungsstand und Perspektiven. Politische Vierteljahresschrift 58(2): 285-316. doi: 10.5771/0032-3470-2017-2-285 [Preprint]

    Political Representation and Mobilization

    Andreas Jungherr. 2020. Kommunikation auf Sozialen Netzwerkplattformen. In Einstellungs- und Verhaltensforschung: Handbuch für Wissenschaft und Studium, eds. Thorsten Faas, Oscar W. Gabriel, and Jürgen Maier. Baden-Baden: Nomos. p. 184-206. [Preprint]

    Andreas Jungherr, Ralph Schroeder, and Sebastian Stier. 2019. Digital Media and the Surge of Political Outsiders: Explaining the Success of Political Challengers in the US, Germany and China. Social Media + Society 5(3): 1-12. doi: 10.1177/2056305119875439.

    Andreas Jungherr. 2016. Twitter Use in Election Campaigns: A Systematic Literature Review. Journal of Information Technology & Politics 13(1): 72-91. doi: 10.1080/19331681.2015.1132401

    Andreas Jungherr and Pascal Jürgens. 2016. Twitter-Nutzung in den Bundestagswahlkämpfen 2009 und 2013 im Vergleich. In Vergleichende Wahlkampfforschung: Studien anlässlich der Wahlen in Deutschland, eds. Jens Tenscher and Uta Rußmann. Wiesbaden, DE: Springer VS. p. 155-174. doi: 10.1007/978-3-658-12977-4_8

    Andreas Jungherr and Pascal Jürgens. 2014. “Through a glass, darkly: tactical support and symbolic association in Twitter messages commenting on Stuttgart 21.” Social Science Computer Review 32(1): 74-89. doi: 10.1177/0894439313500022 [Preprint]

    Organizational Adaptation

    Andreas Jungherr. 2016. Four Functions of Digital Tools in Election Campaigns: The German Case. The International Journal of Press/Politics 21(3): 358-377. doi: 10.1177/1940161216642597

    Andreas Jungherr. 2016. Datengestützte Verfahren im Wahlkampf. ZPB Zeitschrift für Politikberatung 1/2016: 3-14. doi: 10.5771/1865-4789-2016-1-3 [Preprint]

    Andreas Jungherr. 2012. “Online campaigning in Germany: The CDU online campaign for the general election 2009 in Germany.” German Politics 21(3): 317-340. doi: 10.1080/09644008.2012.716043 [Preprint]

    Andreas Jungherr. 2012. “The German federal election of 2009: The challenge of participatory cultures in political campaigns.” Transformative Works and Cultures 10. doi:10.3983/twc.2012.0310

    Contextual Dependencies

    Jisun An, Haewoon Kwak, Oliver Posegga, and Andreas Jungherr. 2019. Political discussions in homogeneous and cross-cutting communication spaces: Interaction patterns and linguistic strategies on Reddit. In ICWSM 2019: Proceedings of the 13th International AAAI Conference on Web and Social Media. Menlo Park: Association for the Advancement of Artificial Intelligence (AAAI). p. 68–79. [pdf]

    Andreas Jungherr, Oliver Posegga, and Jisun An. 2019. Discursive Power in Contemporary Media Systems: A Comparative Framework. The International Journal of Press/Politics 24(4): 404-425. doi: 10.1177/1940161219841543.

    Public information campaigns and participatory opportunities

    Alexander Wuttke, Andreas Jungherr, and Harald Schoen. 2019. More than opinion expression: Secondary effects of intraparty referendums on party members. Party Politics 25(6): 817-827. doi: 10.1177/1354068817745729.

    Andreas Jungherr, Matthias Mader, Harald Schoen, and Alexander Wuttke. 2018. Context-driven attitude formation: The difference between supporting free trade in the abstract and supporting specific trade agreements. Review of International Political Economy 25(2): 215-242. doi:10.1080/09692290.2018.1431956 [Replication Data]

    Andreas Jungherr and Pascal Jürgens. 2011. “E-Petitionen in Deutschland: Zwischen niedrigschwelligem Partizipationsangebot und quasi-plebiszitärer Nutzung.” Zeitschrift für Parlamentsfragen 3/2011: 521-534. doi: 10.5771/0340-1758-2011-3-523

    Andreas Jungherr and Pascal Jürgens. 2010. “The political click: political participation through e-petitions in Germany“, Policy & Internet, 2(4) Article 6.

    Computational Social Science

    Yannis Theocharis and Andreas Jungherr. 2020. Computational Social Science and the Study of Political Communication. Political Communication. doi: 10.1080/10584609.2020.1833121 (Online First).

    Andreas Jungherr. 2019. Normalizing Digital Trace Data. In Digital Discussions: How Big Data Informs Political Communication, eds. Natalie Jomini Stroud and Shannon McGregor. New York, NY: Routledge. p. 9-35. doi: [Preprint]

    Andreas Jungherr and Yannis Theocharis. 2017. The Empiricist’s Challenge: Asking Meaningful Questions in Political Science in the Age of Big Data. Journal of Information Technology & Politics 14(2): 97-109. doi: 10.1080/19331681.2017.1312187

    Andreas Jungherr, Harald Schoen, Oliver Posegga, and Pascal Jürgens. 2017. Digital Trace Data in the Study of Public Opinion: An Indicator of Attention Toward Politics Rather Than Political Support. Social Science Computer Review 35(3): 336-356. doi: 10.1177/0894439316631043

    Andreas Jungherr, Harald Schoen, and Pascal Jürgens. 2016. The mediation of politics through Twitter: An analysis of messages posted during the campaign for the German federal election 2013. Journal of Computer-Mediated Communication 21(1): 50-68. doi: 10.1111/jcc4.12143

    Andreas Jungherr. 2015. Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research. Cham: Springer. [Springer Link] [].

    Andreas Jungherr, and Pascal Jürgens. 2014. “Through a glass, darkly: tactical support and symbolic association in Twitter messages commenting on Stuttgart 21.” Social Science Computer Review 32(1): 74-89. doi: 10.1177/0894439313500022

    Andreas Jungherr, Pascal Jürgens, and Harald Schoen. 2012. “Why the Pirate Party won the German election of 2009 or the trouble with predictions: a response to Tumasjan, A., Sprenger, T.O., Sander, P.G. & Welpe, I.M. ‘Predicting elections with Twitter: what 140 characters reveal about political sentiment’.” Social Science Computer Review 30(2): 229-234. doi: 10.1177/0894439311404119


    Pascal Jürgens and Andreas Jungherr. 2016. twitterresearch [Computer software]. Available at

    Pascal Jürgens and Andreas Jungherr. 2016. A Tutorial for Using Twitter Data in the Social Sciences: Data Collection, Preparation, and Analysis. Social Science Research Network (SSRN).


  • A complete list of publications.
  • Google Scholar Citations profile.
  • ORCID profile.
  • Some of my working papers are available on my profile on the Social Science Research Network (SSRN).