In the coming months I will be joining the team of KampagnenPraxis. KampagnenPraxis is a nonpartisan working group of German online campaigning professionals. The aim of this group is to collect use cases of succesful online campaigns in Germany. My first reports will deal with the use of newsletters by the CDU during the campaign for the election in Nordrhein-Westfalen in early 2010 and the volunteer team NRW für Rüttgers during the same campaign.
Meanwhile my first report has been published:
Andreas Jungherr, Malte Krohn and David J. Ludwigs: Neues Kleid macht alten Newsletter erfolgreich.