The DigiActive Guide to Twitter for Activism

Abstract

During late 2007 and early 2008 a new social media service emerged amid great hype from marketers and social media enthusiasts. Twitter (http://twitter.com) has since been adopted by activist groups around the world. If you have heard about this “Twitter thing”, but you do not yet know how and if Twitter relates to you or your organization, please read on. This short guide provides an introduction to Twitter, offers some advice on best practices, and draws on five case studies to demonstrate possible uses of Twitter for political activists.