Conference paper · 2010
Twitter in Politics: Lessons Learned during the German Superwahljahr 2009
Andreas Jungherr
In Workshop “Microblogging: What and How Can We Learn From It?” at CHI 2010, ACM Conference on Human Factors in Computing Systems, pp. 10–15
Abstract
In this position paper I discuss the impact of microblogging on political communication in Germany. Also, I will present lessons learned on how political actors can use microblogging services in their campaigns. These lessons are based on my work for the German CDU during two major election campaigns in 2009.