Tag Syllabus

Course Material: Summer Semester 2018

Spring is sadly taking its time but the summer semester starts rolling into sight. This summer, I will be teaching two courses at the University of Konstanz. The first is an introductory course to political psychology. The second is a methods course on how to use digital trace data in the social sciences illustrated by working with Twitter data. If you are interested in taking the courses have a look at the course material:

Syllabus: Conceptualizing and Measuring Effects of Political Communication in International Comparison

This upcoming semester in Konstanz, I will be taking my political communication course for another spin. In Konstanz, I will focus the course more strongly on the conceptual and comparative aspects of political communication research. Also, I slightly redesigned the syllabus to account for some of the current concerns in the field.

The course starts with introducing students to central issues of comparative research and conceptualization. Following this, we will discuss central ideas on how and why people are using media. Here, we will focus on the uses & gratifications approach, selective exposure and potentially resulting political polarization, and the two step flow of communication and opinion leaders. Building on this, we will discuss a small selection of central models of potential communication effects. Here we will focus on agenda setting, framing effects, cultivation, and the spiral of silence. The course will close with a discussion of a small selection of prominent research areas of political communication research: media frames, the connection between media systems and political knowledge, election campaigns, and mobilization and persuasion.

Let me know if you feel I am missing something!

Syllabus: The Internet in Political Communication (Spring 2016)

This spring semester at Mannheim I am teaching an updated version of my course on the internet in the context of political communication. Here is the syllabus. In the readings you will find quite a few of the usual suspects but I also hope to have included some texts that offer interesting perspectives but are surprisingly seldom read. Still, this is very much a work in progress. Please get in touch in case you feel I have missed out on key topics or readings.

Background readings
Basbøll, T. Research as a Second Language.
Chadwick, A. 2006. Internet Politics: States, Citizens, and New Communication Technologies. Oxford, UK et al.: Oxford University Press.
Chadwick, A. & P. N. Howard (Eds.). 2009. The Routledge Handbook of Internet Politics. New York, NY et al.: Routledge.
Jungherr, A. & H. Schoen. 2013. Das Internet in Wahlkämpfen: Konzepte, Wirkungen und Kampagnenfunktionen. Wiesbaden, DE: Springer VS.
Perloff, R. M. 2014. The Dynamics of Political Communication: Media and Politics in a Digital Age. New York, NY: Routledge.
Reynolds, G. 2012. Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2. ed. Berkeley, CA: New Riders.
Stromer-Galley, J. 2014. Presidential Campaigning in the Internet Age. Oxford, UK: Oxford University Press.

What is the internet? Stages in its technological and ideological development
Mandatory readings
Jungherr, A. & H. Schoen. 2013. “Technische Entwicklung und gesellschaftliche Erwartungen: Eine kurze politische Ideengeschichte des Internets”. Das Internet in Wahlkämpfen: Konzepte, Wirkungen und Kampagnenfunktionen, 11-35. Wiesbaden, DE: Springer VS.
Optional readings
Abbate, J. 1999. Inventing the Internet. Cambridge, MA: The MIT Press.
Dreyfus, H. L. 2009. On the Internet. 2nd ed. Oxon, UK: Routledge.
Isaacson, W. 2014. “Ch 7: The Internet” & “Ch 10: Online” & “Ch 11: The Web”. The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, 217-262 & 383-404 & 405-466. New York, NY et al.: Simon & Schuster.
Turner, F. 2006. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago, IL et al.: The University of Chicago Press.

Political Expectations and the Internet
The internet: expectations of political change
Mandatory readings
Neuman, W. R., B. Bimber & M. Hindman. 2011. “The Internet and Four Dimensions of Citizenship”. In: The Oxford Handbook of American Public Opinion and the Media, Eds. R. Y. Shapiro & L. R. Jacobs, 22-42. Oxford, UK et al.: Oxford University Press.

Optional readings
Benkler, Y. 2006. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven, CT et al.: Yale University Press.
Farrell, H. 2012. “The Consequences of the Internet for Politics.” Annual Review of Political Science 15: 35-52.
Wilhelm, A. G. 2000. Democracy in the Digital Age: Challenges to Political Life in Cyberspace. New York, NY et al.: Routledge.

Presentations
Freelon, D. 2010. “Analyzing online political discussion using three models of democratic communication”. New Media & Society 12(7): 1172-1190.
Karpf, D. 2011. “Open Source Political Community Development: A Five Stage Adoption Process”. Journal of Information Technology & Politics 8(3): 323-345.
Kreiss, D., M. Finn & F. Turner. 2010. “The limits of peer production: Some reminders from Max Weber for the network society”. New Media & Society 13(2): 243-259.

Political Uses of the Internet: Empirical Patterns
Mandatory readings
Vaccari, C. 2013. “Ch 9: Online Political Information in Seven Countries” & “Ch 10: Socioeconomic Inequalities and Online Political Information” & “Ch 11: Political Attitudes and Online Information” & “Ch 12: Political Engagement, Mass Media Use, and Online Information”. Digital Politics in Western Democracies: A Comparative Study, 131-137 & 138-152 & 153-175 & 176-189. Baltimore, MD: Johns Hopkins University Press.

Optional readings
Anduiza, E., M. J. Jensen, & L. Jorba (Eds.). 2012. Digital Media and Political Engagement Worldwide: A Comparative Study. Cambridge, MA: Cambridge University Press.

Presentations
Copeland, L. & B. Bimber. 2015. “Variation in the Relationship Between Digital Media Use and Political Participation in U.S. Elections Over Time, 1996–2012: Does Obama’s Reelection Change the Picture?” Journal of Information Technology & Politics 12(1): 74-87.
Gil de Zúñiga, H., Molyneux, L., and Zheng, P. (2014). “Social media, political expression and political participation: Panel analysis of lagged and concurrent relationships.” Journal of Communication 64(4): 612-634.
Schlozman, K. L., S. Verba, & H. E. Brady. 2010. “Weapon of the Strong? Participatory Inequality and the Internet.” Perspectives on Politics 8(2): 487-509.

The Use of Websites by Parties
Mandatory readings
Vaccari, C. 2013. “Ch 5: Structures and Features of Political Websites” & “Ch 6: Disparities in Political Websites” & “Ch 7: Party Characteristics and Their Online Presence” & “Ch 8: What Drives the Online Presence of Parties and Candiates”. Digital Politics in Western Democracies: A Comparative Study, 69-86 & 87-97 & 98-110 & 111-130. Baltimore, MD: Johns Hopkins University Press.

Optional readings
Bimber, B. & R. Davis. 2003. Campaigning Online: The Internet in U.S. Elections. Oxford, UK: Oxford University Press.
Kluver, R., N. W. Jankowski, K. A. Foot, & S. M. Schneider (Eds.). 2007. The Internet and National Elections: A Comparative Study of Web Campaigning. New York, NY: Routledge.

Presentations
Kruikemeier, S., A. P. Aparaschivei, H. G. Boomgaarden, G. Van Noort, & R. Vliegenthart. 2015. “Party and Candidate Websites: A Comparative Explanatory Analysis”. Mass Communication and Society 18(6): 821-850.
Lilleker, D. G., K. Koc-Michalska, E. J. Schweitzer, M. Jacunski, N. Jackson, & T. Vedel. 2011. Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning. European Journal of Communication 26(3): 195–213.

Digital Tools as Integrated Elements of Campaign Organizations
Mandatory readings
Kreiss, D. 2012. “Ch 5: Organisation the Obama Campaign”. Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama, 121-154. Oxford, UK et al.: Oxford University Press.

Optional readings
Earl, J. & R. Kimport. 2011. Digitally enabled social change. Cambridge, MA: MIT Press.

Presentations
Bimber, B., A. J. Flanagin, & C. Stohl. 2012. “Ch 4: The American Legion, AARP, and MoveOn in Collective Action Space”. Collective action in organizations: Interaction and engagement in an era of technological change. Cambridge, MA: Cambridge University Press.

The internet as tool for coordination and as a resource
Mandatory readings
Hindman, M. 2005. “The Real Lessons of Howard Dean: Reflections on the First Digital Campaign”. Perspectives on Politics 3(1): 121-128.

Optional readings
Bimber, B. 2003. Information and American Democracy: Technology in the Evolution of Political Power. Cambridge, MA: Cambridge University Press.
Nielsen, R. K. 2011. “Mundane Internet Tools, Mobilizing Practices, and the Coproduction of Citizenship in Political Campaigns.” New Media & Society 13(5): 755-771.
Nielsen, R. K. 2012. Ground Wars: Personalized Communication in Political Campaigns. Princeton, NJ: Princeton University Press.

Presentations
Karpf, D. 2012. “Ch 1: The New Generation of Political Advocacy Groups” & “Ch 7: Innovation Edges, Advocacy Inflation, and Sedimentary Organizations”. The MoveOn Effect: The Unexpected Transformation of American Political Advocacy, 3-21 & 156-172. Oxford, UK, et al.: Oxford University Press.
McKenna, E. & Han, H. 2015. “Ch 4: Building Depth by Investing in Relationships” & “Ch 5: Creating a Structure to Share Responsibility: Neighborhood Teams” & “Ch 6 Using Metrics to Get to Scale”. Groundbreakers: How Obama’s 2.2 Million Volunteers Transformed Campaigning in America, 89-129 & 130-152 & 153-182. Oxford, UK: Oxford University Press.

Data driven Campaigning
Mandatory readings
Nickerson, D. W. & T. Rogers. 2014. “Political Campaigns and Big Data”. Journal of Economic Perspectives 28(2): 51–74.
Howard, P. N. 2006. New Media Campaigns and the Managed Citizen. New York, NY: Cambridge University Press.

Optional readings
Issenberg, S. 2012. The Victory Lab: The Secret Science of Winning Campaigns. New York, NY: Broadway Books.
Sides, J. & L. Vavreck. 2014. “Obama’s Not-So-Big Data”. Pacific Standard (January 21).

Presentations
Hersh, E. D. 2015. “Ch 2: The Perceived Voter Model”. Hacking the Electorate: How Campaigns Perceive Voters, 24-44. Cambridge, MA: Cambridge University Press.

Symbolic uses of the internet in campaigns
Mandatory readings
Kreiss, D. 2012. “Acting in the Public Sphere: The 2008 Obama Campaign’s Strategic Use of New Media to Shape Narratives of the Presidential Race.” Media, Movements, and Political Change 33: 195-223.

Optional readings
Alexander, J.C. 2010. The Performance of Politics: Obama’s Victory and the Democratic Struggle for Power. Oxford, UK et al.: Oxford University Press.
Chadwick, A. 2013. “Symphonic Consonance in Campaign Communication: Reinterpreting Obama for America”. The Hybrid Media System: Politics and Power, 113-136. Oxford, UK et al.: Oxford University Press.
Stromer-Galley, J. 2000. “On-Line Interaction and Why Candidates Avoid it”. Journal of Communication 50(4): 111-132.

Presentations
Kreiss, D. 2011. “Open Source as Practice and Ideology: The Origin of Howard Dean’s Innovations in Electoral Politics.” Journal of Information Technology & Politics 8(3): 367-382.
Kreiss, D. 2014. “Seizing the Moment: The Presidential Campaigns’ Use of Twitter During the 2012 Electoral Cycle”. New Media & Society (Online First).
Stromer-Galley, J. & A. B. Baker. 2006. “Joy and Sorrow of Interactivity on the Campaign Trail: Blogs in the Primary Campaign of Howard Dean.” In: The Internet Election: Perspectives on the Web in Campaign 2004, Eds. A. P. Williams & J. C. Tedesco. Lanham, MD et al.: Rowman & Littlefield Publishers.

The interaction between online communication and political media coverage
Mandatory readings
Chadwick, A. 2011. “Britain’s First Live Televised Party Leaders’ Debate: From the News Cycle to the Political Information Cycle”. Parliamentary Affairs 64(1): 24-44.

Optional readings
Chadwick, A. 2013. The Hybrid Media System: Politics and Power. Oxford, UK et al.: Oxford University Press.

Presentations
Anstead, N. & B. O’Loughlin. 2014. “Social Media Analysis and Public Opinion: The 2010 UK General Election”. Journal of Computer-Mediated Communication 20(2): 204–220.
Jungherr, A. 2014. “The logic of political coverage on Twitter: Temporal dynamics and content.” Journal of Communication 64(2): 239-259.
Neuman, W. R., L. Guggenheim, S. M. Jang, & S. Y. & Bae. 2014. “The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data”. Journal of Communication 64(2): 193–214.

Echo chamber or marketplace of ideas
Mandatory readings
Scheufele, D. A. & M. C. Nisbet. 2012. Commentary: Online News and the Demise of Political Disagreement. Communication Yearbook 36: 45-51.

Optional readings
McPherson, M., L. Smith-Lovin & J. M. Cook. 2001. “Birds of a Feather: Homophily in Social Networks”. Annual Review of Sociology 27: 415-444.
Webster, J. G. 2014. The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Cambridge, MA: MIT Press.

Presentations
Garrett, R. K. 2009. “Politically motivated reinforcement seeking: Reframing the selective exposure debate”. Journal of Communication 59(4): 676-699.
Gentzkow, M. & J. M. Shapiro. 2011. “Ideological Segregation Online and Offline”. The Quarterly Journal of Economics 126: 1799-1839.

Research on and with the internet
Mandatory readings
Karpf, D. 2012. “Social science research methods in internet time”. Information, Communication & Society 15(5): 639–661.

Optional readings
Cioffi-Revilla, C. 2014. Introduction to Computational Social Science: Principles and Applications. Heidelberg, DE et al.: Springer.
Jungherr, A. 2015. Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research. Heidelberg, DE: Springer.
Rogers, R. 2013. Digital Methods. Cambridge, MA: MIT Press.

Presentations
Cioffi-Revilla, C. 2010. “Computational social science”. Wiley Interdisciplinary Reviews: Computational Statistics 2(3): 259–271.
Freelon, D. 2014. “On the Interpretation of Digital Trace Data in Communication and Social Computing Research”. Journal of Broadcasting & Electronic Media 58(1): 59-75.
Jungherr, A., H. Schoen, & P. Jürgens. 2015. The mediation of politics through Twitter: An analysis of messages posted during the campaign for the German federal election 2013. Journal of Computer-Mediated Communication 21(1): 50-68.
Rogers, R. 2010. “Internet Research: The Question of Method”. Journal of Information Technology and Politics 7(2-3): 241-260.

Syllabus: Introduction to Research Practices in Political Science

The second course, I’ll give semester is a general introduction to research practices in political science. I am not all that happy with the readings for the course, so if you have any advice for good introductory texts for first semester Bachelor students, it would be very much appreciated.

Syllabus: Psychological Mechanisms of Political Communication

This semester, I will take my course Psychological Mechanisms of Political Communication out for a second spin at the University of Mannheim. For this version, I moved somewhat farther away from a standard political communication course by dropping sections on the spiral of silence and opinion leaders and instead included sections on information processing, heuristics, and political knowledge. This should be fun.

Seminarplan: Psychologie politischer Kommunikation

Im kommenden Herbst-/Winter-Semester werde ich an der Universität Mannheim einen Einführungskurs zur Psychologie politischer Kommunikation halten. Anbei der Seminarplan.

Seminarplan: Psychologie politischer Kommunikation (Mannheim, HWS 2014)

Syllabus: Political Communication Winter Term 2012/3

Another semester, another syllabus. This winter I’ll be teaching an introductory course to political communication again. Since the winter semesters are a bit longer in Germany than the summer semester I had the chance to add a few topical sessions. The biggest change is probably the addition of the session on “Personalized Political Communication” (to borrow a the term by Rasmus Kleis Nielsen). The session deals with the increasing use of personal contacts in US campaigns.

As always, if you have advice on the syllabus or if you think I’m missing crucial texts or concepts, please let me know.


General Readings
Denis McQuail. 2010. “News Public Opinion and Political Communication,” in: McQuail’s Mass Communication Theory. 6. Auflage. London: Sage, 503-536.

Donald R. Kinder. 2003. “Communication and Politics in the Age of Information,” in: David O. Sears, Leonie Huddy and Robert Jervis (eds.). Oxford Handbook of Political Psychology. New York: Oxford University Press, 357-393.

Holli A. Semetko. 2004. “Media, Public Opinion, and Political Action,” in: John D. H. Downing, Denis McQuail, Philip Schlesinger and Ellen Wartella (eds.). The Sage Handbook of Media Studies. Thousand Oaks, CA: Sage, 351-374.

Winfried Schulz. 2011. Politische Kommunikation: Theoretische Ansätze und Ergebnisse empirischer Forschung. 3rd Edition. Wiesbaden: VS Verlag für Sozialwissenschaften.


How To Do Presentations
Garr Reynolds. 2008. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders.

Nancy Duarte. 2008. slide: ology: The Art and Science of Presentation Design. Beijing (a.o.): O’Reilly.

Nancy Duarte. 2010. resonate: Present Visual Stories that Transform Audiences. Hoboken (a.o.): John Wiley & Sons.


Introduction
Werner J. Severin and James W. Tankard. 1992. “Scientific Method,” in: Communication Theories: Origins, Methods, and Uses in the Mass Media. 3. Auflage. New York: Longman, 19-35.

Werner J. Severin and James W. Tankard. 1992. “Effects of Mass Communication,” in: Communication Theories: Origins, Methods, and Uses in the Mass Media. 3. Auflage. New York: Longman, 247-268.


Strong Media Effects and Propaganda
Mandatory Reading:
Paul F. Lazarsfeld and Robert K. Merton. 1949. “Studies in Radio and Film Propaganda,” Transactions of the New York Academy of Sciences 6, 58-79. Reprinted in: Robert K. Merton (ed.). 1968. Social Theory and Social Structure. New York: Free Press, 563-582.

Presentation on:
Harold D. Laswell. 1971 [1927]. “Chapter 1: The Matter in Hand“, „Chaper 8: Conditions and Methods of Propaganda: A Summary”, “Chapter 9: The Results of Propaganda.” Propaganda Technique in World War 1. Cambridge, MA, u.a.: The M.I.T. Press, 1-18; 185-213; 214-222.

Samuel J. Eldersveld. 1956. “Experimental Propaganda Techniques and Voting Behavior,” The American Political Science Review 50 (1), 154-165.

Klaus Merten. 2000. “Struktur und Funktion von Propaganda,” Publizistik 45 (2), 143-162.


Limited Effects: Opinion Leaders and Two-Step-Flow of Communication
Mandatory Reading:
Bernard R. Berelson, Paul F. Lazarsfeld and William N. McPhee. 1954. “Social Process: Small Groups and Political Discussion.” In: Voting: A Study of Opinion Formation in a Presidential Campaign. Chicago and London: The University of Chicago Press, 88-117.

Steven H. Chaffee and John L. Hochheimer. 1982. “The Beginnings of Political Communication Research in the US: Origins of the Limited Effects Model”, in: Everett M. Rogers and Francis Balle (eds.). The Media Revolution in America and Western Europe. Norwood, NJ: Ablex, 263-283.

Presentation on:
John P. Robinson. 1976. “Interpersonal Influence in Election Campaigns: Two Step-Flow Hypotheses.” Public Opinion Quarterly 40 (3), 304-319.

W. Lance Bennett and Jarol B. Manheim. 2006. “The One-Step Flow of Communication.” The Annals of the American Academy of Political and Social Science 608, 213-232.

Duncan Watts and Peter Sheridan Dodds. 2007. “Influentials, Networks, and Public Opinion Formation.” Journal of Consumer Research 34, 441-458.


Limited Effects: Reinforcement and Selectivity
Mandatory Reading:
Joseph T. Klapper. 1960. “Reinforcement, Minor Change, and Related Phenomena,” in: The Effects of Mass Communication. New York: Free Press, 15-52.

David O. Sears and Jonathan L. Freedman. 1965. “Selective Exposure to Information: A Critical Review,” Public Opinion Quarterly 31 (2), 194-213.

Presentation on:
Wolfgang Donsbach. 1991. “Exposure to Political Content in Newspapers: The Impact of Cognitive Dissonance on Readers’ Selectivity.” European Journal of Communication 6 (2), 155-186.

Natalie Jomini Stroud. 2008. “Media Use and Political Predispositions: Revisiting the Concept of Selective Exposure,” Political Behavior 30 (3), 341-366.

Shanto Iyengar and Kyu S. Hahn. 2009. “Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use,” Journal of Communication 59 (1), 19-39.


Return to the Concept of Powerful Mass Media: Spiral of Silence
Mandatory Reading:
Elisabeth Noelle-Neumann. 1991. “The Theory of Public Opinion: The Concept of the Spiral of Silence,” in: James A. Anderson (ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 256-287.

Serge Moscovici. 1991. “Silent Majorities and Loud Minorities,” in: James A. Anderson (ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 298-308.

Presentation on:
Diana C. Mutz and Joe Soss. 1997. “Reading Public Opinion: The Influence of News Coverage on Perceptions of Public Sentiment,” Public Opinion Quarterly 61 (3), 431-451.

Carroll J. Glynn, Andrew F. Hayes, James Shanahan [@JamesShanahan]. 1997. “Perceived Support for One’s Opinion and Willingness to Speak Out,” Public Opinion Quarterly 61 (3), 452-463.

Dietram A. Scheufele and Patricia Moy. 2000. “Twenty-Five Years of the Spiral of Silence: A Conceptual Review and Empirical Outlook.” International Journal of Public Opinion Research 12 (1), 3-28.


Agenda Setting
Mandatory Reading:
Maxwell E. McCombs and Donald L. Shaw. 1972. “The Agenda-Setting Function of Mass Media,” Public Opinion Quarterly 36 (2), 176-187.

Everett M. Rogers and James W. Dearing. 1988. “Agenda-Setting Research: Where has it been? Where is it Going?” In: James A. Anderson (Ed.). Communication Yearbook 11, Newbury Park, CA: Sage, 555-594.

Presentation on:
Stephen D. Reese. 1991. “Setting the Media’s Agenda: A Power Balance Perspective.” In: James A. Anderson (Ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 309-340.

Marilyn Roberts and Maxwell McCombs. 1994. “Agenda Setting and Political Advertising: Origins of the News Agenda.” Political Communication 11 (3), 249-262.

Russell J. Dalton, Paul Allen Beck, Robert Huckfeldt and William Koetzle. 1998. “A Test of Media-Centered Agenda Setting: Newspaper Content and Public Interest in a Presidential Election.” Political Communication 15 (4), 463-481.

Stefan Walgrave and Peter Van Aelst. 2006. “The Contingency of the Mass Media’s Political Agenda Setting Power: Toward a Preliminary Theory.” Journal of Communication 56 (1), 88-109.


Framing
Mandatory Reading:
Dennis Chong and James N. Druckman. 2007. “Framing Theory,” Annual Review of Political Science 10, 103-126.

Robert M. Entman. 1993. “Framing: Toward Clarification of a Fractured Paradigm,” Journal of Communication 43 (4), 51-58.

Presentation on:
Robert M. Entman. 2003. “Cascading Activation: Contesting the White House’s Frame after 9/11.” Political Communication 20 (4), 415-432.

James N. Druckman. 2004. “Political Preference Formation: Competition, Deliberation, and the (Ir)relevance of Framing Effects,” American Political Science Review 98 (4), 671-686.

Dietram A. Scheufele [Blog] [@dietram] and David Tewksbury. 2007. “Framing, Agenda-Setting, and Priming: The Evolution of Three Media-Effects Models,” Journal of Communication 57 (1), 9-20.

Adam F. Simon and Jennifer Jerit. 2007. “Toward a Theory Relating Political Discourse, Media, and Public Opinion.” Journal of Communication 57 (2), 254-271.


Knowledge Gap and Digital Divide
Mandatory Reading:
Philip J. Tichenor, George A. Donohue and Clarice N. Olien. 1970. “Mass Media Flow and Differential Growth in Knowledge,” Public Opinion Quarterly 34 (2), 159-170.

Maria Elizabeth Grabe, Rasha Kamhawi and Narine Yegiyan. 2009. “Informing Citizens: How People with Different Levels of Education Process TV, Newspaper and Web News.” Journal of Broadcasting and Electronic Media 53 (1), 90-111.

Presentation on:
Kasisomayajula Viswanath and John R. Finnegan. 1996. “The Knowledge Gap Hypothesis: Twenty-Five Years Later.” In: Brant R. Burleson (Ed.). Communication Yearbook 19. Newbury Park, CA: Sage, 187-227.

Stephen Earl Bennett, Richard S. Flickinger, John R. Baker, Staci L. Rhine and Linda L. M. Bennett. 1996. “Citizens’ Knowledge of Foreign Affairs.” The International Journal of Press/Politics 1 (2), 10.29.

Eszter Hargiatti [Blog] [@eszter] and Amanda Hinnant. 2008. “Digital Inequality: Differences in Young Adults’ Use of the Internet,” Communication Research 35 (5), 600-621.


The Selection of News and the Construction of Reality
Mandatory Reading:
Hans Mathias Kepplinger. 1989. “Theorien der Nachrichtenauswahl als Theorien der Realität,” Aus Politik und Zeitgeschichte, B15, 3-16.

W. Lance Bennett. 1990. “Towards a Theory of Press-State Relations in the United States,” Journal of Communication 40 (2), 103-125.

Presentation on:
Hans Mathias Kepplinger and Johanna Habermeier. 1995. “The Impact of Key Events on the Presentation of Reality.” European Journal of Communication 10 (3), 371-390.

Jens Woelke. 2003. “Rezeption von Fernsehnachrichten – Befunde zum Nachrichtenwert und zur Relevanz von Nachrichtenfaktoren.” In: Georg Ruhrmann, Jens Woelke, Michaela Maier and Nicole Diehlmann (Ed.). Der Wert von Nachrichten im deutschen Fernsehen: Ein Modell zur Validierung von Nachrichtenfaktoren. Opladen: Leske+Budrich, 163-199.

W. Lance Bennett, Victor W. Pickard, David P. Iozzi, Carl L. Schroeder, Taso Lago and C. Evans Caswell. 2004. “Managing the Public Sphere: Journalistic Constructions of the Great Globalization Debate,” Journal of Communication 54 (3), 437-455.


Mass Media and Politics
Mandatory Reading:
Michael J. Robinson. 1976. “Public Affairs Television and the Growth of Political Malaise: The Case of The Selling of the Pentagon,” American Political Science Review, 70, 409-43.

Hans Mathias Kepplinger. 2002. “Mediatization of Politics: Theory and Data.” In: Journal of Communication 52, 972-986.

Presentation on:
Christina Holtz-Bacha. 1989. “Verleidet uns das Fernsehen die Politik? Auf den Spuren der Videomalaise,” in: Max Kaase and Winfried Schulz (eds.). Massenkommunikation. Theorien, Methoden, Befunde. Opladen: Westdeutscher Verlag, 239-252.

Mitchell S. McKinney and Diana B. Carlin. 2004. “Political Campaign Debates.” In: Lynda Lee Kaid (Ed.). Handbook of Political Communication Research. Mahwah, NJ: Lawrence Erlbaum, 203-234.

Rüdiger Schmitt-Beck and Katrin Voltmer. 2007. “The Mass Media in Third-Wave Democracies: Gravediggers or Seedsmen of Democratic Consolidation?” In: Richard Gunther, José Ramón Montero and Hans-Jürgen Puhle (Ed.). Democracy, Intermediation, and Voting on Four Continents. Oxford: Oxford University Press, 75-134.

Winfried Schulz and Reimar Zeh. 2010. “Die Protagonisten in der Fernseharena: Merkel und Steinmeier in der Berichterstattung über den Wahlkampf 2009.” In: Christina Holz-Bacha (Ed.). Die Massenmedien im Wahlkampf: Das Wahljahr 2009. Wiesbaden: VS Verlag, 313-338.


Political Learning: Hard News vs Soft News
Mandatory Reading:
James Curran, Shanto Iyengar, Anker Brink Lund and Inka Salovaara-Moring. 2008. “Media System, Public Knowledge and Democracy: A Comparative Study,” European Journal of Communication 24 (1), 5-26.

Matthew A. Baum and Angela S. Jamison. 2006. “The Oprah Effect: How Soft News Helps Inattentive Citizens Vote Consistently,” Journal of Politics 68 (4), 946-959.

Presentation on:
Jody Baumgartner and Jonathan S. Morris. 2006. “The Daily Show Effect: Candidate Evaluations, Efficacy, and American Youth,” American Politics Research 34 (3), 341- 367.

W. Lance Bennett. 2005. “Beyond Pseudoevents: Election News as Reality TV,” American Behavioral Scientist 49 (3), 1-15.


Mass Media and and Campaigning
Mandatory Reading:
Klaus Schönbach and Edmund Lauf. 2002. “The Trap Effect of Television and its Competitors,” Communication Research 29 (5), 564-583.

Pippa Norris and David Sanders. 2003. “Message or Medium? Campaign Learning during the 2001 British General Election,” Political Communication 20 (3), 233-62.

Presentation on:
Jürgen Wilke and Carsten Reinemann. 2006. “Die Normalisierung des Sonderfalls? Die Wahlkampfberichterstattung der Presse 2005 im Langzeitvergleich,” in: Christina Holtz-Bacha (ed.). Die Massenmedien im Wahlkampf: Die Bundestagswahl 2005. Wiesbaden: VS Verlag für Sozialwissenschaften, 306-337.

Winfried Schulz and Reimar Zeh. 2010. “Die Protagonisten in der Fernseharena: Merkel und Steinmeier in der Berichterstattung über den Wahlkampf 2009.” In: Christina Holtz-Bacha (Hrsg.). Die Massenmedien im Wahlkampf: Das Wahljahr 2009. Wiesbaden: VS Verlag für Sozialwissenschaften, 313-338.


Personalized Political Communication
Mandatory Reading:
Rasmus Kleis Nielsen. 2012. “Chapter 1: Personalized Political Communication in American Campaigns.” & “Chapter 2: The Gorund War Enters the Twenty-First Century.” In: Rasmus Kleis Nielsen. Ground Wars: Personalized Communication in Political Campaigns. Princeton: Princeton University Press, 4-33 & 34-62.

Presentation on:
Donald P. Green, Alan S. Gerber und David W. Nickerson. 2003. “Getting Out the Vote in Local Elections: Results from Six Door-to-Door Canvassing Experiments.” The Journal of Politics 65(4): 1083-1096.

Elizabeth M. Addonizio, Donald P. Green und James M. Glaser. 2008. “Putting the Party Back into Politics: An Experiment Testing Whether Election Day Festivals Increase Voter Turnout.” PS: Political Science & Politics 40(4), 721-727.


Political Communication Online
Mandatory Reading:
Christian Vaccari. 2010. “Technology is a Commodity: The Internet in the 2008 United States Presidential Election.” Journal of Information Technology & Politics 7 (4), 318-339.

Andrew Chadwick. 2011. “The Political Information Cycle in a Hybrid News System: the British Prime Minister and the “Bullygate” Affair.” The International Journal of Press/Politics 16 (1), 3-29.

Presentation on:
Matthew Hindman. 2005. “The Real Lessons of Howard Dean: Reflections on the First Digital Campaign,” Perspectives on Politics 3 (1), 121-128.

Eva Johanna Schweitzer. 2010. “Normalisierung 2.0: Die Online-Wahlkämpfe deutscher Parteien zu den Bundestagswahlen 2002-2009.” In: Christina Holtz-Bacha (Ed.). Die Massenmedien im Wahlkampf: Das Wahljahr 2009. Wiesbaden: VS-Verlag, 189-244.

Terri L. Towner and David A. Dulio. 2011. “The Web 2.0 Election. Does the Online Medium Matter?” Journal of Political Marketing 10 (1-2), 165-188.


So, what is missing?

Syllabus: Political Communication Summer Term 2012

Another semester, another syllabus. This summer I’ll be teaching an introductory course to political communication again. For this semester I revised the syllabus a bit since some of the texts of last semester did not seem to work all that well for the students. Let’s see if this version improves on that. As always, if you have advice on the syllabus or if you think I’m missing crucial texts or concepts, please let me know.

General Readings
Denis McQuail. 2010. “News Public Opinion and Political Communication,” in: McQuail’s Mass Communication Theory. 6. Auflage. London: Sage, 503-536.

Donald R. Kinder. 2003. “Communication and Politics in the Age of Information,” in: David O. Sears, Leonie Huddy and Robert Jervis (eds.). Oxford Handbook of Political Psychology. New York: Oxford University Press, 357-393.

Holli A. Semetko. 2004. “Media, Public Opinion, and Political Action,” in: John D. H. Downing, Denis McQuail, Philip Schlesinger and Ellen Wartella (eds.). The Sage Handbook of Media Studies. Thousand Oaks, CA: Sage, 351-374.

Winfried Schulz. 2008. Politische Kommunikation: Theoretische Ansätze und Ergebnisse empirischer Forschung. 2. Auflage. Wiesbaden: VS Verlag für Sozialwissenschaften.

How To Do Presentations

Garr Reynolds. 2008. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders.

Nancy Duarte. 2008. slide: ology: The Art and Science of Presentation Design. Beijing (a.o.): O’Reilly.

Nancy Duarte. 2010. resonate: Present Visual Stories that Transform Audiences. Hoboken (a.o.): John Wiley & Sons.

Introduction
Werner J. Severin and James W. Tankard. 1992. “Scientific Method,” in: Communication Theories: Origins, Methods, and Uses in the Mass Media. 3. Auflage. New York: Longman, 19-35.

Werner J. Severin and James W. Tankard. 1992. “Effects of Mass Communication,” in: Communication Theories: Origins, Methods, and Uses in the Mass Media. 3. Auflage. New York: Longman, 247-268.

Strong Media Effects and Propaganda
Mandatory Reading:
Paul F. Lazarsfeld and Robert K. Merton. 1949. “Studies in Radio and Film Propaganda,” Transactions of the New York Academy of Sciences 6, 58-79. Reprinted in: Robert K. Merton (ed.). 1968. Social Theory and Social Structure. New York: Free Press, 563-582.

Presentation on:
Harold D. Laswell. 1971 [1927]. “Chapter 1: The Matter in Hand“, „Chaper 8: Conditions and Methods of Propaganda: A Summary”, “Chapter 9: The Results of Propaganda.” Propaganda Technique in World War 1. Cambridge, MA, u.a.: The M.I.T. Press, 1-18; 185-213; 214-222.

Samuel J. Eldersveld. 1956. “Experimental Propaganda Techniques and Voting Behavior,” The American Political Science Review 50 (1), 154-165.

Klaus Merten. 2000. “Struktur und Funktion von Propaganda,” Publizistik 45 (2), 143-162.

Limited Effects: Opinion Leaders and Two-Step-Flow of Communication

Mandatory Reading:
Bernard R. Berelson, Paul F. Lazarsfeld and William N. McPhee. 1954. “Social Process: Small Groups and Political Discussion.” In: Voting: A Study of Opinion Formation in a Presidential Campaign. Chicago and London: The University of Chicago Press, 88-117.

Steven H. Chaffee and John L. Hochheimer. 1982. “The Beginnings of Political Communication Research in the US: Origins of the Limited Effects Model”, in: Everett M. Rogers and Francis Balle (eds.). The Media Revolution in America and Western Europe. Norwood, NJ: Ablex, 263-283.

Presentation on:
John P. Robinson. 1976. “Interpersonal Influence in Election Campaigns: Two Step-Flow Hypotheses.” Public Opinion Quarterly 40 (3), 304-319.

W. Lance Bennett and Jarol B. Manheim. 2006. “The One-Step Flow of Communication.” The Annals of the American Academy of Political and Social Science 608, 213-232.

Duncan Watts and Peter Sheridan Dodds. 2007. “Influentials, Networks, and Public Opinion Formation.” Journal of Consumer Research 34, 441-458.

Limited Effects: Reinforcement and Selectivity

Mandatory Reading:
Joseph T. Klapper. 1960. “Reinforcement, Minor Change, and Related Phenomena,” in: The Effects of Mass Communication. New York: Free Press, 15-52.

David O. Sears and Jonathan L. Freedman. 1965. “Selective Exposure to Information: A Critical Review,” Public Opinion Quarterly 31 (2), 194-213.

Presentation on:
Wolfgang Donsbach. 1991. “Exposure to Political Content in Newspapers: The Impact of Cognitive Dissonance on Readers’ Selectivity.” European Journal of Communication 6 (2), 155-186.

Natalie Jomini Stroud. 2008. “Media Use and Political Predispositions: Revisiting the Concept of Selective Exposure,” Political Behavior 30 (3), 341-366.

Shanto Iyengar and Kyu S. Hahn. 2009. “Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use,” Journal of Communication 59 (1), 19-39.

Return to the Concept of Powerful Mass Media: Spiral of Silence

Mandatory Reading:
Elisabeth Noelle-Neumann. 1991. “The Theory of Public Opinion: The Concept of the Spiral of Silence,” in: James A. Anderson (ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 256-287.

Serge Moscovici. 1991. “Silent Majorities and Loud Minorities,” in: James A. Anderson (ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 298-308.

Presentation on:
Diana C. Mutz and Joe Soss. 1997. “Reading Public Opinion: The Influence of News Coverage on Perceptions of Public Sentiment,” Public Opinion Quarterly 61 (3), 431-451.

Carroll J. Glynn, Andrew F. Hayes, James Shanahan [@JamesShanahan]. 1997. “Perceived Support for One’s Opinion and Willingness to Speak Out,” Public Opinion Quarterly 61 (3), 452-463.

Dietram A. Scheufele and Patricia Moy. 2000. “Twenty-Five Years of the Spiral of Silence: A Conceptual Review and Empirical Outlook.” International Journal of Public Opinion Research 12 (1), 3-28.

Agenda Setting

Mandatory Reading:
Maxwell E. McCombs and Donald L. Shaw. 1972. “The Agenda-Setting Function of Mass Media,” Public Opinion Quarterly 36 (2), 176-187.

Everett M. Rogers and James W. Dearing. 1988. “Agenda-Setting Research: Where has it been? Where is it Going?” In: James A. Anderson (Ed.). Communication Yearbook 11, Newbury Park, CA: Sage, 555-594.

Presentation on:
Stephen D. Reese. 1991. “Setting the Media’s Agenda: A Power Balance Perspective.” In: James A. Anderson (Ed.). Communication Yearbook 14. Newbury Park, CA: Sage, 309-340.

Marilyn Roberts and Maxwell McCombs. 1994. “Agenda Setting and Political Advertising: Origins of the News Agenda.” Political Communication 11 (3), 249-262.

Russell J. Dalton, Paul Allen Beck, Robert Huckfeldt and William Koetzle. 1998. “A Test of Media-Centered Agenda Setting: Newspaper Content and Public Interest in a Presidential Election.” Political Communication 15 (4), 463-481.

Stefan Walgrave and Peter Van Aelst. 2006. “The Contigency of the Mass Media’s Political Agenda Setting Power: Toward a Preliminary Theory.” Journal of Communication 56 (1), 88-109.

Framing

Mandatory Reading:
Dennis Chong and James N. Druckman. 2007. “Framing Theory,” Annual Review of Political Science 10, 103-126.

Robert M. Entman. 1993. “Framing: Toward Clarification of a Fractured Paradigm,” Journal of Communication 43 (4), 51-58.

Presentation on:
Robert M. Entman. 2003. “Cascading Activation: Contesting the White House’s Frame after 9/11.” Political Communication 20 (4), 415-432.

James N. Druckman. 2004. “Political Preference Formation: Competition, Deliberation, and the (Ir)relevance of Framing Effects,” American Political Science Review 98 (4), 671-686.

Dietram A. Scheufele [Blog] [@dietram] and David Tewksbury. 2007. “Framing, Agenda-Setting, and Priming: The Evolution of Three Media-Effects Models,” Journal of Communication 57 (1), 9-20.

Adam F. Simon and Jennifer Jerit. 2007. “Toward a Theory Relating Political Discourse, Media, and Public Opinion.” Journal of Communication 57 (2), 254-271.

Knowledge Gap and Digital Divide

Mandatory Reading:
Philip J. Tichenor, George A. Donohue and Clarice N. Olien. 1970. “Mass Media Flow and Differential Growth in Knowledge,” Public Opinion Quarterly 34 (2), 159-170.

Maria Elizabeth Grabe, Rasha Kamhawi and Narine Yegiyan. 2009. “Informing Citizens: How People with Different Levels of Education Process TV, Newspaper and Web News.” Journal of Broadcasting and Electronic Media 53 (1), 90-111.

Presentation on:
Kasisomayajula Viswanath and John R. Finnegan. 1996. “The Knowledge Gap Hypothesis: Twenty-Five Years Later.” In: Brant R. Burleson (Ed.). Communication Yearbook 19. Newbury Park, CA: Sage, 187-227.

Stephen Earl Bennett, Richard S. Flickinger, John R. Baker, Staci L. Rhine and Linda L. M. Bennett. 1996. “Citizens’ Knowledge of Foreign Affairs.” The International Journal of Press/Politics 1 (2), 10.29.

Eszter Hargiatti [Blog] [@eszter] and Amanda Hinnant. 2008. “Digital Inequality: Differences in Young Adults’ Use of the Internet,” Communication Research 35 (5), 600-621.

The Selection of News and the Construction of Reality

Mandatory Reading:
Hans Mathias Kepplinger. 1989. “Theorien der Nachrichtenauswahl als Theorien der Realität,” Aus Politik und Zeitgeschichte, B15, 3-16.

W. Lance Bennett. 1990. “Towards a Theory of Press-State Relations in the United States,” Journal of Communication 40 (2), 103-125.

Presentation on:
Hans Mathias Kepplinger and Johanna Habermeier. 1995. “The Impact of Key Events on the Presentation of Reality.” European Journal of Communication 10 (3), 371-390.

Jens Woelke. 2003. “Rezeption von Fernsehnachrichten – Befunde zum Nachrichtenwert und zur Relevanz von Nachrichtenfaktoren.” In: Georg Ruhrmann, Jens Woelke, Michaela Maier and Nicole Diehlmann (Ed.). Der Wert von Nachrichten im deutschen Fernsehen: Ein Modell zur Validierung von Nachrichtenfaktoren. Opladen: Leske+Budrich, 163-199.

W. Lance Bennett, Victor W. Pickard, David P. Iozzi, Carl L. Schroeder, Taso Lago and C. Evans Caswell. 2004. “Managing the Public Sphere: Journalistic Constructions of the Great Globalization Debate,” Journal of Communication 54 (3), 437-455.

Mass Media and Politics

Mandatory Reading:
Michael J. Robinson. 1976. “Public Affairs Television and the Growth of Political Malaise: The Case of The Selling of the Pentagon,” American Political Science Review, 70, 409-43.

Hans Mathias Kepplinger. 2002. “Mediatization of Politics: Theory and Data.” In: Journal of Communication 52, 972-986.

Presentation on:
Christina Holtz-Bacha. 1989. “Verleidet uns das Fernsehen die Politik? Auf den Spuren der Videomalaise,” in: Max Kaase and Winfried Schulz (eds.). Massenkommunikation. Theorien, Methoden, Befunde. Opladen: Westdeutscher Verlag, 239-252.

Mitchell S. McKinney and Diana B. Carlin. 2004. “Political Campaign Debates.” In: Lynda Lee Kaid (Ed.). Handbook of Political Communication Research. Mahwah, NJ: Lawrence Erlbaum, 203-234.

Rüdiger Schmitt-Beck and Katrin Voltmer. 2007. “The Mass Media in Third-Wave Democracies: Gravediggers or Seedsmen of Democratic Consolidation?” In: Richard Gunther, José Ramón Montero and Hans-Jürgen Puhle (Ed.). Democracy, Intermediation, and Voting on Four Continents. Oxford: Oxford University Press, 75-134.

Winfried Schulz and Reimar Zeh. 2010. “Die Protagonisten in der Fernseharena: Merkel und Steinmeier in der Berichterstattung über den Wahlkampf 2009.” In: Christina Holz-Bacha (Ed.). Die Massenmedien im Wahlkampf: Das Wahljahr 2009. Wiesbaden: VS Verlag, 313-338.

Political Communication Online
Mandatory Reading:
Christian Vaccari. 2010. “Technology is a Commodity: The Internet in the 2008 United States Presidential Election.” Journal of Information Technology & Politics 7 (4), 318-339.

Birgit van Eimeren and Beate Frees. 2011. “Drei von vier Deutschen im Netz – ein Ende des digitalen Grabens in Sicht?” Media Perspektiven 7-8, 334-349.

Presentation on:
Matthew Hindman. 2005. “The Real Lessons of Howard Dean: Reflections on the First Digital Campaign,” Perspectives on Politics 3 (1), 121-128.

Eva Johanna Schweitzer. 2010. “Normalisierung 2.0: Die Online-Wahlkämpfe deutscher Parteien zu den Bundestagswahlen 2002-2009.” In: Christina Holtz-Bacha (Ed.). Die Massenmedien im Wahlkampf: Das Wahljahr 2009. Wiesbaden: VS-Verlag, 189-244.

Terri L. Towner and David A. Dulio. 2011. “The Web 2.0 Election. Does the Online Medium Matter?” Journal of Political Marketing 10 (1-2), 165-188.

So, what is missing?