August 2012
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Month August 2012

New Article: “Online campaigning in Germany: The CDU online campaign for the general election 2009 in Germany”

A few days back “German Politics” published the iFirst version of my paper “Online campaigning in Germany: The CDU online campaign for the general election 2009 in Germany“. In this paper I describe the attempts of the German conservatives to include Web 2.0 elements in their campaign of 2009. It's a little light on theory but I hope that the rich description in the paper helps the reader in getting a feeling for the present state of Web 2.0 campaigning in Germany. Please let me know what you think.

The paper was first prepared for the MPSA meeting in 2010, which as it turned out I could not attend because of a rather temperamental volcano on Iceland. Early in 2012 I presented another early version of the paper during a workshop organized by Rachel Gibson and Andrea Römmele at the ECPR joint session in Antwerp, Belgium. So this paper has a bit of milage on it but I'm happy that it's finally out.

Here is the abstract:

The German election year 2009 saw the first attempts by political parties to include Web 2.0 services in their online campaigns. The 2009 election therefore offers the opportunity to examine how political parties outside the USA – where online campaigning has become commonplace – choose to use online tools in their campaigns. This paper examines the online campaign of the German Christian Democratic Union (CDU) with a special focus on the campaign's use of Web 2.0 services. The different elements of the campaign will be discussed with regard to three basic functions of online campaigning provided by the relevant literature: 1) presence in the online information space; 2) support of the infrastructure of politics; 3) creation of symbols for political support and participation. This paper shows that these functions were all present in the CDU's use of online tools in the campaign of 2009.

Andreas Jungherr. 2012. (Online First). “Online campaigning in Germany: The CDU online campaign for the general election 2009 in Germany.” German Politics.


5 Movies by John Huston

The Treasure of the Sierra Madre (1948), because of what gold does to men’s souls, a dance and a laugh, and because “the worst ain’t so bad when it finally happens. Not half as bad as you figure it’ll be before it’s happened.”

The Man Who Would Be King (1975), because three summers and a thousand years ago those who were not little men would be kings, true safety exists only on the battlefield and because “Everything is alright then.”

The Misfits (1961), because we are all dying, a home that was better by adding a step, and because to find your way home in the dark you “just head for that big star straight on. The highway’s under it. It’ll take us right home.”

Under the Volcano (1984), because of a wasted love and a horse in the rain.

Freud: A Secret Passion (1962), for being a true film on the development of theory, Montgomery Clift’s broken gaze and because “Progress, like walking, is achieved by losing and regaining one’s balance.”